LO2: KTA 1: Concept Description

Concept for 'Creative & Digital Sheffield' 

The brief is to capture a series of between 10 and 15 photographs to represent the title 'Creative & Digital Sheffield'.

My first concept came to me incredibly spontaneously after Mr Helliwell mentioned something about a chicken. I have thought about creating a series of photographs featuring someone in a chicken costume hiding in a famous Sheffield landmark, like Park Hill Flats. It would be a bit like 'Where's Wally' but in chicken-form. I think this would represent 'creative and digital Sheffield' because the surroundings are Sheffield-based landmarks, the chicken is creative and I'm struggling with the digital bit, but it'll come up with it in a bit.

I have another similarly odd idea, in which I shall make cardboard cut-outs of old extinct Sheffield landmarks, such as the cooling towers, and photograph them from behind. These photographs would imply that the landmarks were never real, they were only cardboard cut outs. I would have to use perspective carefully to make the structures look bigger than the cut-outs.

My third idea is a little more down to earth. I would research  places in Sheffield that hasn't really changed since the sixties. I would then take a photograph of the location with two young people walking past in the foreground, dressed in sixties attire. I would then take the same photograph, with with two older people in the foreground, wearing modern clothing. This is the idea that I am going to pursue with because I think it represents Sheffield, in an innovate, creative and digital way. Not just this, but it promotes the heritage of Sheffield.

The idea I have settled on is about Sheffield Industry. I approach the brief by taking five photographs of various old businesses, machinery and places associated with industry in Sheffield, and five contrasting images of modern creative businesses to demonstrate how the digital age has influenced Sheffield's industry.